Category: Departments

Bachelor of Science in Marketing (BSMKT)

This program is designed to provide students with a deep understanding of marketing principles and practices. It covers a range of topics, including:

  • Consumer behavior
  • Marketing research
  • Branding
  • Digital marketing
  • Marketing strategy
  • Marketing communications

Bachelor of Business Administration (BBA)

This program is designed to provide students with a solid foundation in business principles and practices. It includes a range of courses in areas such as:

  • Accounting
  • Business law
  • Economics
  • Finance
  • Management information systems
  • Marketing
  • Operations management
  • Organizational behavior
  • Strategic management